Primadina Jewels
A Los Angeles native, Dina traveled to parts of Europe and Turkey where early on she was seduced by what would later be her muse. Rough-cut stones and metal excited her, and though she graduated from UCLA in the social sciences, she found she was drawn to jewelry, and that others were drawn to hers. "It seemed like a way I could touch a lot of people, once you pick a piece, your sure that it belongs to you- they are all so different, they all represent something special," she says. And soon it was. Dina received her first order while she was still in school, and almost immediately had to hire help to meet a burgeoning demand.
Years later, Dina's unique ethnic style and charismatic personality have earned her a dedicated clientele, celebrity fans, and stylist raves. While most jewelry goes for flash and bling, Dina's work has a reticent yet unmistakable strength. Form is nothing without function, however, and Dina says the greatest question she asks of her pieces is "How does it feel when it's on your body?" Her long draping necklaces appropriately named "Love Stoned," and "Black Branch," sway and dance on your chest as you move making one feel sexy, yet powerful.
Today Dina's designs can still be found at select boutiques within the States in addition to private sales she keeps up with her close clientele. "I love seeing their choices, I love knowing where each piece finds its home." Never a slave to the whims of the fashion markets, Dina plans on forging ahead to wherever her own sketches take her. After all, inspiration is all around us.
