La ROK
LaROK is a fast moving, spirited contemporary collection, based on the concept of highly styled, fashion-oriented items, LaROK was launched in the Fall of 2004 by Koral Industried, which also launched luxury denim brand 7 for All Mankind.
LaROK is designed collaboratively, with a team of specialized designers working together to develop creative direction. As Crysta Slattery, V.P. of Merchandising puts it, “Our collaborative team represents the spirit of the LaROK brand, each individual bringing something unique and complimentary into the mix.” The end result is a perfect balance of streetwise femininity; with a great deal of attention paid to fit and function. The team put special emphasis on the wearing experience of each garment, often adding functional details, which the wearer can style in several different ways, and considering where the customer might be wearing the item. With a new product grouping every month, the LaROK design team has they hands full, but they still have time to dream of menswear, bags, shoes and everything they need to live the LaROK lifestyle.
