Genetic Denim
Just as genes are the fundamental element of our makeup, jeans are an essential component of our wardrobes. Both are responsible for setting us apart from the crowd and shaping how we appear to the outside world.
It is these two parallel ideas that make up Genetic Denim, jeans that combines trend and individuality. A denim brand that seeks to present each person with the best possible fit for their body type, accentuating assets, rather than forcing everyone into the same mold. Founders, Ali FAtourechi, Scott Sartiano and Shaun Hurley, share the same passion, yet use their individual strengths to drive Genetic Denim’s success. By combining Fatourechi’s vision with Hurley’s knowledge of the denim market, and Sartiano’s marketing background, Genetic Denim celebrated its one-year anniversary by adding fashion styles, including skirts, capris, leggings and an array of new washes for their men’s and women’s basic jeans. The line’s staples, the Recessive Gene, the Dominant Gene and the Mutated Gene, will continue to be produced in a variety of washes.
